The Reason Why Are Food Shipment Services Becoming So Popular?

Press Released: 16 February 2022: Food delivery service is the concept of placing an order or calling in food at a restaurant or fast food establishment the restaurant will cook the food you ordered and send the driver or rider at your address to deliver the food to you.

In the modern age, meals delivered to Indonesia are something we've become accustomed to, particularly since we have toll-free numbers offered by fast food restaurants which allows us to make calls to the restaurant to place an order without fear of being charged per call to the line. Another modern trend of es cendol service is through apps for ordering food.

The delivery of food has been in use and have been in use since even Ancient Rome, and it appears that the trend will be growing as technology advances and technology. Here are a few reasons that foods delivery is becoming to be well-known:

1. The Behavior of Consumers

The majority of customers are attracted to the modernized online food-delivery platforms. They have a different set of needs and expectations in comparison to the traditional pizza consumer. These are some of the essential characteristics that pertain to customer behaviors with regard to food delivery.

Sticky Platforms

With new delivery platforms, this allows customers to personalize their order experience by storing and archiving pertinent information about their customers. Around 80% of customers never or rarely leave for another platform after having signed up. This results in a winning model, and the reward is often awarded to the player who can register the most customers in a specific amount of time.

Time is Critical

One of the major factors of customer satisfaction is speed of delivery. A majority of consumers would wait for no more than 60 minutes upon every purchase.

The meals are served at home

About 82% of orders are usually taken at home, but 16 percent of orders were placed from work locations.

Weekend Thrill

Food ordering apps typically be awash with customers during weekends and holidays. Normally, the highest-volume days for online platforms were generally on Saturdays, Fridays and Sundays, in which 74 percent of orders are made.

2. Preferred Repayment Options

Customers who order from food delivery apps are typically required to make a food choice, and preferred fixed pricing. Modern food delivery services like FoodPanda have fixed prices for delivering the ordered food from one place to the next. Sometimes, the delivery cost can be completely free, but at times there is a delivery fee charged upon delivering the ordered food in Indonesia. Customers are able to choose the method of payment. This ranges from paying cash upon delivery, payment via debit and/or credit card, or even banking online.

3. The Surge of Ghost Dining Establishments

Because of the rapid growth of food delivery services, this has introduced us to a new idea that is called ghost restaurants. Ghost restaurants, also known as digital restaurants or delivery-only restaurants, is an outcome of the over-saturation of delivery apps. These restaurants emerged out of an intense competition, and a growing struggled to meet the demands of delivery and dining services.

Ghost restaurants are places that solely offer food through delivery. In contrast to traditional eateries, they don't have brick and mortar locations where you can dine-in or take up from. These restaurants are generally operated from commercial kitchens. Their focus are on food prep and satisfying the food requirements of customers, instead of a dining-in experience you might think of.

In conclusion, while everyone is in agreement that providing food services are an investment that will be worth in the long run and especially in light of the rising trend of ordering food and receiving it from restaurants. There is one thing for certain that the food delivery trend will only continue to increase and will continue to grow for a considerable period.

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